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How Jaipur is Becoming a Preferred City for NRIs & City Dwellers

by Ashiana / / 6565 views/ Reading Time: 3 minutes

Jaipur, the capital city of Rajasthan, has become an emerging hotspot for professionals, NRIs, and migrants. A city that has always been celebrated for its rich cultural heritage and royal charm is now an exciting place to live and invest in – all thanks to the developments across the city, modern infrastructure, growing job opportunities, better connectivity, growing IT hub, etc.

Jaipur, in addition to being a popular tourist destination, has now become a popular city to live in, buy property, and invest in real estate. Not only does it offer steady rental yields, due to an increase in the migrant population, but also a higher potential return on property investment than major metros.

How Jaipur is Becoming a Preferred City for NRIs & City Dwellers

The Rise of Jaipur as a Job Hub


On hearing Jaipur, our first thought was always of a tourist destination, a city with a lot of history, culture, forts, monuments, etc. – although all of this is still true, the city has outgrown this typecast. Jaipur is transforming into a thriving economic hub, attracting businesses and professionals across various industries. 

According to the India Talent Insights Report 2024, Jaipur has seen significant hiring growth in IT, BFSI (Banking, Financial Services, and Insurance), manufacturing, retail, and healthcare. This is mainly because:

  • Government Initiatives Both the state as well as the central governments have brought multiple business-friendly policies and infrastructure development, which has encouraged companies to set up offices here.
  • Cost-Effective Operations Jaipur offers a lower cost of living and more affordable office spaces compared to metro cities like Delhi or Mumbai
  • Tech and Startup Boom Many popular startups have grown out of Jaipur like CarDekho, Minimalist, Zostel, etc., promoting startup culture, shared office spaces, and a dynamic work culture

For professionals, this means more job opportunities with a balanced lifestyle, something that metro cities in this day and age are struggling to offer.

Ref:https://info.randstad.in/hubfs/Thought%20leadership%20reports/India%20talent%20insights%20report%202024%20Ed.1.pdf

Post-pandemic shift toward tier-II cities


The pandemic changed a lot for many people– good and bad. One good thing that happened post-pandemic was a shift from metro cities due to the high cost of living, pollution, and congestion. This phenomenon of people moving back to their home cities or towns for a better quality of life and economic feasibility is known as reverse migration, and cities like Jaipur, Chandigarh, Indore, Bhiwadi, etc. benefit from this.

What’s working for Jaipur?

  • Lower Living Costs 
  • Improved Infrastructure  
  • Work-Life Balance 

If you’re an NRI returning to India, you’ll find Jaipur especially appealing as it combines modern conveniences with the warmth of a home.

A Real Estate Market on the Rise


Jaipur’s real estate market is booming, thanks to increased demand from both residents and investors. Compared to larger metros, the city’s affordable property prices make it an attractive choice for homebuyers and NRIs looking for investment opportunities.

  • Property Appreciation
  • Township Culture
  • Rental Demand

This increased demand for residential real estate in Jaipur marks its transition from a historical city to a modern urban center.

Connectivity & Infrastructure Development


Major infrastructure projects like the Delhi-Jaipur expressway, Jaipur metro expansion, and increased air connectivity are further making Jaipur a well-connected city. In addition to this, the Smart City Mission is driving technological advancements, which is also making the pink city future-ready.

Why NRIs Are Choosing Jaipur


In today’s scenarios, metro cities can seldom offer a compelling mix of affordability, safety, and modern living for NRIs, however, cities like Jaipur can, Some key reasons for the same include:

  • Stable & Growing Economy 
  • Quality Healthcare & Education
  • Cultural & Community Ties

Finding the Right Home in Jaipur


Actively working in Jaipur since 2006, Ashiana Housing has developed more than 10 projects in the city – at all the prominent locations like Ajmer Road, Tonk Road, Vaishali Extension, Mansarovar Extension, Mahindra SEZ, and Jagatpura.

All our projects are well-planned and architecture with modern designs and amenities. Our job is to create convenience and comfort for our residents and buyers at all times. Our in-house maintenance is here to make your life convenient if you choose to buy a home with us, or if you’re simply looking to invest, our resale and rental team can help you find tenants and/or buyers. 

We have Kid-Centric Homes, Premium Homes, and Elite Homes categories in Jaipur, some of our projects are already sold out on popular demand. However, you can go through our newer projects, which include:


Conclusion


Whether you’re an NRI looking to return to India or a working professional seeking better opportunities, Jaipur is an ideal city. As a city, Jaipur has all the modern amenities of a metro while having less pollution, fewer crowds, and a more peaceful, steady life. If you’re a real estate investor, the city has always been big on tourism. Now, with migration from all around, you’ll easily get steady rental income and excellent price appreciation.
Tags: real estate, ashiana housing, premium homes,
Category: Real Estate, Premium Homes, Investment,

Don't forget to share this valuable article with others

What is reverse migration, and how does it benefit Jaipur?

Reverse migration refers to professionals moving from metro cities to tier-II cities like Jaipur for a lower cost of living, better work-life balance, and improved infrastructure.

Projects like the Delhi-Jaipur expressway, metro expansion, and Smart City Mission are improving connectivity, making Jaipur a future-ready city.

Jaipur offers a mix of premium, kid-centric, and elite housing options from developers like Ashiana Housing, catering to different lifestyle needs.

About The Author

Ashiana, Ashiana Housing build homes. Homes surrounded by vast green spaces and fresh breeze. Homes cocooned in secured gated complexes. Homes where futures are forged and there are opportunities to grow. And Homes in environments brimming with healthy activity, trust and respect. At heart, we build communities with care.

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